WordPress Redesign · Durham
WordPress Redesign in Durham
Redesigning WordPress sites for Durham organisations, where the most expensive mistake is invisible on launch day. If the URL structure changes and old addresses are not redirected, every accumulated link and search ranking points at pages that no longer exist — and traffic falls within days for a reason nobody connects to the design.
Why this comes up
The problem
The new site launched, the URL structure changed, and organic traffic dropped by half within a fortnight.
What you get
What we deliver
- Existing URLs inventoried before anything changes
- Redirects mapped old to new, page by page rather than to the homepage
- Redirects tested before launch and verified immediately afterwards
- Existing traffic and rankings recorded, so any drop can be diagnosed
- Content audited, since a redesign is the moment to remove what nobody reads
- Performance treated as a requirement rather than assessed after launch
Want this scoped for your business in Durham?
Thirty minutes, no charge, no sales script. You leave with a written summary of what wordpress redesign would actually involve — whether or not you use us.
Working in Durham
North East
Durham's economy is dominated by its university and cathedral, so the commercial base is small and much of the local demand comes from spinouts and suppliers attached to the institutions rather than from independent industry.
Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones.
Sectors we work with in Durham
- Higher Education
- Tourism & Heritage
- Public Sector
- Retail
- Research
What we work with
Technologies and platforms
- WordPress
- PHP
- Google Search Console
- Screaming Frog
Who we work with
Industries we serve
- Professional services
- Charities
- Education
- Retail
- Hospitality
Why us
Why Durham businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Durham
Looking for the full picture? See our WordPress Redesign services, everything we do in Durham or browse everything we do.
WordPress Redesign in Durham — common questions
- Why do redirects matter so much?
- Because links and rankings attach to specific addresses. A page that has earned references over years passes that value to whatever the address now serves — and if it serves an error, the accumulated benefit is discarded rather than transferred.
- Can we redirect everything to the homepage?
- It is the common shortcut and it wastes most of the value. A redirect to a page covering the same subject preserves relevance; one sending everything to the homepage tells search engines the specific page is gone and offers something unrelated instead.
- Should we keep the same URLs?
- Where they are sensible, yes — it removes the risk entirely. Changing them is worthwhile when the existing structure is genuinely poor, and in that case the redirect mapping is part of the project rather than a task for after launch.
- How do we know whether it worked?
- By recording the position beforehand. Traffic, rankings and the top-performing pages measured before launch give you a comparison afterwards — without that baseline, a decline is noticed late and cannot be attributed to anything in particular.
- Do you work with businesses across County Durham?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout North East, including Durham and the surrounding County Durham area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Durham businesses do you usually work with?
- Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones. Beyond that we work across Higher Education, Tourism & Heritage, Public Sector, Retail and Research.
- Do you cover the areas around Durham?
- Yes — we work throughout North East, including Newcastle, Sunderland, York. Durham is an urban area of roughly 70,000+, and we take on work across the wider County Durham region rather than the city boundary alone.
Talk to us about WordPress Redesign in Durham
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise