WordPress Redesign · Derby
WordPress Redesign in Derby
Redesigning WordPress sites for Derby organisations, where the most expensive mistake is invisible on launch day. If the URL structure changes and old addresses are not redirected, every accumulated link and search ranking points at pages that no longer exist — and traffic falls within days for a reason nobody connects to the design.
Why this comes up
The problem
The new site launched, the URL structure changed, and organic traffic dropped by half within a fortnight.
What you get
What we deliver
- Existing URLs inventoried before anything changes
- Redirects mapped old to new, page by page rather than to the homepage
- Redirects tested before launch and verified immediately afterwards
- Existing traffic and rankings recorded, so any drop can be diagnosed
- Content audited, since a redesign is the moment to remove what nobody reads
- Performance treated as a requirement rather than assessed after launch
Want this scoped for your business in Derby?
Thirty minutes, no charge, no sales script. You leave with a written summary of what wordpress redesign would actually involve — whether or not you use us.
Working in Derby
East Midlands
Derby is an engineering city — aerospace, rail and automotive supply chains — so the work here skews toward integration with existing plant systems, quality and compliance workflows, and reporting that has to stand up to audit.
Most work here involves connecting shop-floor and plant systems to reporting the rest of the business can actually read, plus quality and compliance workflows that have to survive an audit.
Sectors we work with in Derby
- Advanced Manufacturing
- Aerospace
- Rail Engineering
- Automotive
- Logistics
What we work with
Technologies and platforms
- WordPress
- PHP
- Google Search Console
- Screaming Frog
Who we work with
Industries we serve
- Professional services
- Charities
- Education
- Retail
- Hospitality
Why us
Why Derby businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Derby
Looking for the full picture? See our WordPress Redesign services, everything we do in Derby or browse everything we do.
WordPress Redesign in Derby — common questions
- Why do redirects matter so much?
- Because links and rankings attach to specific addresses. A page that has earned references over years passes that value to whatever the address now serves — and if it serves an error, the accumulated benefit is discarded rather than transferred.
- Can we redirect everything to the homepage?
- It is the common shortcut and it wastes most of the value. A redirect to a page covering the same subject preserves relevance; one sending everything to the homepage tells search engines the specific page is gone and offers something unrelated instead.
- Should we keep the same URLs?
- Where they are sensible, yes — it removes the risk entirely. Changing them is worthwhile when the existing structure is genuinely poor, and in that case the redirect mapping is part of the project rather than a task for after launch.
- How do we know whether it worked?
- By recording the position beforehand. Traffic, rankings and the top-performing pages measured before launch give you a comparison afterwards — without that baseline, a decline is noticed late and cannot be attributed to anything in particular.
- Do you work with businesses across Derbyshire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout East Midlands, including Derby and the surrounding Derbyshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Derby businesses do you usually work with?
- Most work here involves connecting shop-floor and plant systems to reporting the rest of the business can actually read, plus quality and compliance workflows that have to survive an audit. Beyond that we work across Advanced Manufacturing, Aerospace, Rail Engineering, Automotive and Logistics.
- Do you cover the areas around Derby?
- Yes — we work throughout East Midlands, including Nottingham, Leicester, Loughborough, Birmingham. Derby is an urban area of roughly 260,000+, and we take on work across the wider Derbyshire region rather than the city boundary alone.
Talk to us about WordPress Redesign in Derby
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise