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SaaS Dashboard Design · Cardiff

SaaS Dashboard Design in Cardiff

Designing the interfaces Cardiff software products present to their customers. Dashboards designed against invented sample data fail twice over — they look sparse for a new account with nothing in it, and they collapse for the established customer with four thousand records and eleven team members.

Why this comes up

The problem

The dashboard demonstrates well and is unusable in practice: new customers see an empty grid, and long-standing ones cannot find anything.

What you get

What we deliver

  • The first-run experience designed deliberately rather than left as an empty page
  • Layouts tested against realistic data volumes, not a tidy sample
  • One primary purpose per view, since a dashboard serving everyone serves nobody
  • Filtering and search designed for how customers actually locate records
  • Permissions and roles reflected, as different users need different views
  • Density considered, because power users and occasional users want opposite things

Want this scoped for your business in Cardiff?

Thirty minutes, no charge, no sales script. You leave with a written summary of what saas dashboard design would actually involve — whether or not you use us.

Book a 30-minute call

Working in Cardiff

Wales

Cardiff has a significant broadcast and media sector alongside a large public-sector presence, and Welsh-language provision is a genuine requirement on public-facing work here rather than a nice-to-have.

Public sector and broadcast work is common, and bilingual provision is usually a requirement rather than an option.

Sectors we work with in Cardiff

  • Media & Broadcasting
  • Financial Services
  • Public Sector
  • Higher Education
  • Sport

What we work with

Technologies and platforms

  • Figma
  • React
  • Storybook
  • Amplitude

Who we work with

Industries we serve

  • Technology and SaaS
  • Financial services
  • Logistics
  • Healthcare
  • Marketing services

Why us

Why Cardiff businesses choose Asionis

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

How we work

  1. Step 1

    Free consultation

    A 30-minute call to understand the problem. You keep the written summary either way.

  2. Step 2

    Proposal

    Scope, timeline and a fixed price, in writing, before anything starts.

  3. Step 3

    Build

    Short cycles with regular check-ins, so you see progress rather than hear about it.

  4. Step 4

    Launch and support

    We handle the go-live and stay available afterwards.

SaaS Dashboard Design in Cardiff — common questions

Why is the empty state so important?
Because it is what every customer sees first, and the moment they decide whether this will be worth the effort. A blank dashboard with no guidance is the most common cause of abandonment during a trial, and it is usually designed last if at all.
What breaks with real data?
Everything sized for the sample. Names run long, lists run to thousands of rows, charts flatten, and filters that seemed unnecessary become the only way to work. Designing against a realistic export rather than invented rows exposes this before it ships.
Should the dashboard show everything?
No. A view attempting to serve every role and every question becomes a wall of tiles nobody reads. Deciding the one thing this view is for — and building separate views for other purposes — produces something people use daily rather than admire once.
How do we serve both new and expert users?
Progressive density. Sensible defaults with a simple view for occasional users, and the ability to add columns, adjust density and save configurations for the daily ones. Designing only for the demo audience frustrates the customers who generate your renewals.
Do you work with businesses across Cardiff?
Yes. We are based in Leicester, United Kingdom and work with clients throughout Wales, including Cardiff and the surrounding Cardiff area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
What kind of Cardiff businesses do you usually work with?
Public sector and broadcast work is common, and bilingual provision is usually a requirement rather than an option. Beyond that we work across Media & Broadcasting, Financial Services, Public Sector, Higher Education and Sport.
Do you cover the areas around Cardiff?
Yes — we work throughout Wales, including Bristol, Swansea. Cardiff is an urban area of roughly 490,000+, and we take on work across the wider Cardiff region rather than the city boundary alone.

Talk to us about SaaS Dashboard Design in Cardiff

A 30-minute call with someone who would actually work on it. No sales script, no obligation.

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

Or reach us directly

07707 771599admin@asionis.com

Leicester, United Kingdom