Product Feed Optimisation · Sheffield
Product Feed Optimisation in Sheffield
Improving the data Sheffield retailers send to shopping channels. On these placements the feed is the advert — there is no ad copy to write, so the product title determines which searches you appear for, and a title copied from a supplier's export is the most common reason campaigns underperform.
Why this comes up
The problem
Shopping campaigns spend on the wrong searches, a proportion of products are disapproved, and the bids get adjusted because the feed is assumed to be fine.
What you get
What we deliver
- Titles restructured around how customers search rather than how suppliers name things
- Required and recommended attributes completed, since gaps limit where products show
- Product identifiers supplied correctly, as missing ones restrict eligibility
- Disapprovals worked through, which often affect more of the catalogue than expected
- Custom labels added so campaigns can be segmented by margin or performance
- Feed refreshed frequently enough that price and stock stay accurate
Want this scoped for your business in Sheffield?
Thirty minutes, no charge, no sales script. You leave with a written summary of what product feed optimisation would actually involve — whether or not you use us.
Working in Sheffield
Yorkshire & the Humber
Sheffield's advanced manufacturing base has moved a long way from steel, and the work here often involves putting sensible interfaces on top of processes that have been running on spreadsheets for a decade.
Manufacturers here typically want to replace long-standing spreadsheet processes with something reliable, without disrupting production while it happens.
Sectors we work with in Sheffield
- Advanced Manufacturing
- Metals & Materials
- Healthcare
- Higher Education
- Digital
What we work with
Technologies and platforms
- Google Merchant Center
- Shopify
- Feedonomics
- Google Ads
Who we work with
Industries we serve
- E-commerce
- Retail
- Fashion
- Consumer brands
- Sports and leisure
Why us
Why Sheffield businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Sheffield
Looking for the full picture? See our Product Feed Optimisation services, everything we do in Sheffield or browse everything we do.
Product Feed Optimisation in Sheffield — common questions
- How much does the title matter?
- More than any bid adjustment. It is the main signal used to match products to searches, and a title reading as a supplier part number appears for almost nothing. Restructuring titles around brand, product type and the attributes people search by typically changes performance more than months of bid work.
- Why are products disapproved?
- Usually mismatched price or availability against the landing page, missing identifiers, or policy issues in imagery or category. Disapprovals are easy to overlook because campaigns keep running on the remainder, and retailers often find a substantial share of the catalogue is ineligible.
- What are custom labels for?
- Segmenting campaigns by things the platform cannot see — margin, seasonality, stock depth, best sellers. Without them every product competes on the same terms, and you end up spending equally on your best and worst margin lines.
- How often should the feed update?
- Often enough that price and stock are right, which for most retailers means several times a day. Feeds refreshed nightly advertise prices that changed at nine in the morning, and that mismatch is both a disapproval risk and a poor customer experience.
- Do you work with businesses across South Yorkshire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout Yorkshire & the Humber, including Sheffield and the surrounding South Yorkshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Sheffield businesses do you usually work with?
- Manufacturers here typically want to replace long-standing spreadsheet processes with something reliable, without disrupting production while it happens. Beyond that we work across Advanced Manufacturing, Metals & Materials, Healthcare, Higher Education and Digital.
- Do you cover the areas around Sheffield?
- Yes — we work throughout Yorkshire & the Humber, including Leeds, Nottingham, Manchester. Sheffield is an urban area of roughly 730,000+, and we take on work across the wider South Yorkshire region rather than the city boundary alone.
Talk to us about Product Feed Optimisation in Sheffield
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise