Product Feed Optimisation · Leicester
Product Feed Optimisation in Leicester
Improving the data Leicester retailers send to shopping channels. On these placements the feed is the advert — there is no ad copy to write, so the product title determines which searches you appear for, and a title copied from a supplier's export is the most common reason campaigns underperform.
Why this comes up
The problem
Shopping campaigns spend on the wrong searches, a proportion of products are disapproved, and the bids get adjusted because the feed is assumed to be fine.
What you get
What we deliver
- Titles restructured around how customers search rather than how suppliers name things
- Required and recommended attributes completed, since gaps limit where products show
- Product identifiers supplied correctly, as missing ones restrict eligibility
- Disapprovals worked through, which often affect more of the catalogue than expected
- Custom labels added so campaigns can be segmented by margin or performance
- Feed refreshed frequently enough that price and stock stay accurate
Want this scoped for your business in Leicester?
Thirty minutes, no charge, no sales script. You leave with a written summary of what product feed optimisation would actually involve — whether or not you use us.
Working in Leicester
East Midlands
Leicester is our home city. We are based here, most of our team lives here, and a good share of our clients are within a half-hour drive — which means site visits, workshops and hardware installs happen in person rather than over a call.
The most common briefs here are ecommerce for the city's textile and food manufacturers, booking systems for its large independent hospitality scene, and stock and logistics integration for distributors along the M1 corridor.
Sectors we work with in Leicester
- Manufacturing
- Textiles & Fashion
- Logistics
- Food & Drink
- Retail
- Higher Education
What we work with
Technologies and platforms
- Google Merchant Center
- Shopify
- Feedonomics
- Google Ads
Who we work with
Industries we serve
- E-commerce
- Retail
- Fashion
- Consumer brands
- Sports and leisure
Why us
Why Leicester businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Leicester
Looking for the full picture? See our Product Feed Optimisation services, everything we do in Leicester or browse everything we do.
Product Feed Optimisation in Leicester — common questions
- How much does the title matter?
- More than any bid adjustment. It is the main signal used to match products to searches, and a title reading as a supplier part number appears for almost nothing. Restructuring titles around brand, product type and the attributes people search by typically changes performance more than months of bid work.
- Why are products disapproved?
- Usually mismatched price or availability against the landing page, missing identifiers, or policy issues in imagery or category. Disapprovals are easy to overlook because campaigns keep running on the remainder, and retailers often find a substantial share of the catalogue is ineligible.
- What are custom labels for?
- Segmenting campaigns by things the platform cannot see — margin, seasonality, stock depth, best sellers. Without them every product competes on the same terms, and you end up spending equally on your best and worst margin lines.
- How often should the feed update?
- Often enough that price and stock are right, which for most retailers means several times a day. Feeds refreshed nightly advertise prices that changed at nine in the morning, and that mismatch is both a disapproval risk and a poor customer experience.
- Do you work with businesses across Leicestershire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout East Midlands, including Leicester and the surrounding Leicestershire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Leicester businesses do you usually work with?
- The most common briefs here are ecommerce for the city's textile and food manufacturers, booking systems for its large independent hospitality scene, and stock and logistics integration for distributors along the M1 corridor. Beyond that we work across Manufacturing, Textiles & Fashion, Logistics, Food & Drink, Retail and Higher Education.
- Do you cover the areas around Leicester?
- Yes — we work throughout East Midlands, including Loughborough, Nottingham, Derby, Coventry, Northampton. Leicester is an urban area of roughly 560,000+, and we take on work across the wider Leicestershire region rather than the city boundary alone.
Talk to us about Product Feed Optimisation in Leicester
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise