Press Release Writing · London
Press Release Writing in London
Writing press releases for London organisations, with a caveat worth stating first — most business announcements are not news to anyone outside the business, and a release about something journalists will not cover is effort spent on a document nobody reads.
Why this comes up
The problem
Something has happened that feels significant, and a press release is the assumed response without anyone establishing whether a journalist would consider it a story.
What you get
What we deliver
- An honest view on whether this is news to anyone outside your organisation
- The angle identified — what makes it interesting to that publication's readers
- A release written in the format journalists actually work from
- The genuinely usable quote, since most supplied quotes get cut
- Targeted distribution to relevant journalists rather than a broad wire
- Supporting material ready — images, data, someone available to speak
Want this scoped for your business in London?
Thirty minutes, no charge, no sales script. You leave with a written summary of what press release writing would actually involve — whether or not you use us.
Working in London
London
London clients usually come to us because they want senior people actually on their project rather than a large agency's B team, and because Midlands rates buy considerably more delivery per pound.
Clients here are usually replacing an agency, and want senior people on the work at rates that are not Central London rates.
Sectors we work with in London
- Financial Services
- Professional Services
- Technology
- Media
- Hospitality
- Retail
What we work with
Technologies and platforms
- Google Docs
- Prowly
- Muck Rack
Who we work with
Industries we serve
- Technology
- Manufacturing
- Charities
- Professional services
- Property
Why us
Why London businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in London
Looking for the full picture? See our Press Release Writing services, everything we do in London or browse everything we do.
Press Release Writing in London — common questions
- Is our announcement actually news?
- Often not, and it is worth establishing before writing anything. New appointments, office moves and product updates are significant internally and rarely to a journalist's readers. Something genuinely novel, or data nobody else holds, is a different matter.
- Does distribution over a wire work?
- It produces syndicated placements of limited value rather than coverage. A relevant journalist who already writes about your sector, approached individually with something that suits their beat, is worth more than a thousand automated placements.
- Why are our quotes always cut?
- Because they say nothing. 'We are delighted to announce' contributes no information, so it is the first thing removed. A quote that makes a point, states an opinion or provides a fact survives, because it is doing something for the reader.
- What else does a journalist need?
- Usable images, any underlying data, and someone available to answer a question quickly. A story that requires chasing for a photograph or a comment frequently gets dropped for one that arrived complete.
- Do you work with businesses across Greater London?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout London, including London and the surrounding Greater London area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of London businesses do you usually work with?
- Clients here are usually replacing an agency, and want senior people on the work at rates that are not Central London rates. Beyond that we work across Financial Services, Professional Services, Technology, Media, Hospitality and Retail.
- Do you cover the areas around London?
- Yes — we work throughout London, including Reading, Milton Keynes, Cambridge, Brighton. London is an urban area of roughly 9,000,000+, and we take on work across the wider Greater London region rather than the city boundary alone.
Talk to us about Press Release Writing in London
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise