PPC Audit · Reading
PPC Audit in Reading
An independent review of a Reading business's paid advertising accounts. Most audits find the same handful of things, and the largest is almost never bidding — it is conversion tracking measuring something that is not a sale, which means every optimisation since has been aimed at the wrong target.
Why this comes up
The problem
Accounts are managed by an agency and the reporting is reassuring, but the business cannot connect the reported results to actual customers or revenue.
What you get
What we deliver
- Conversion tracking verified end to end, since this is where most audits find the real problem
- Duplicate and inflated conversion counting identified, which flatters every report
- Wasted spend quantified from search terms and placements
- Account structure assessed against what current automation needs
- Overlap between campaigns and channels measured, since it inflates apparent results
- A prioritised list of findings by financial impact, not a list of everything observable
Want this scoped for your business in Reading?
Thirty minutes, no charge, no sales script. You leave with a written summary of what ppc audit would actually involve — whether or not you use us.
Working in Reading
South East
Reading anchors the Thames Valley technology corridor, and local firms are often part of large enterprise supply chains where security review and integration standards are set by someone else.
Work here usually has to satisfy someone else's security and integration standards, because clients sit inside larger enterprise supply chains.
Sectors we work with in Reading
- Technology
- Telecommunications
- Financial Services
- Professional Services
What we work with
Technologies and platforms
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
Who we work with
Industries we serve
- Ecommerce
- Professional services
- Home services
- Education
- Healthcare
Why us
Why Reading businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Reading
Looking for the full picture? See our PPC Audit services, everything we do in Reading or browse everything we do.
PPC Audit in Reading — common questions
- What do audits usually find?
- Broken or misleading conversion tracking, more often than anything else. If a page view or a duplicate is counted as a conversion, every reported figure is wrong and every automated bid has been optimising toward it — no amount of account tidying fixes that.
- Should the agency audit its own work?
- It is worth having someone independent look. An agency reviewing itself faces an obvious conflict, particularly where the finding is that spend should be reduced. This is not an accusation of bad faith — it is why external review exists in other professions.
- How long does an audit take?
- Days rather than weeks for most accounts. Verifying tracking, reviewing search terms and assessing structure is bounded work. An audit taking a month is usually producing volume rather than findings you would act on.
- What should the output look like?
- A short list ranked by financial impact, with the reasoning shown. A fifty-page document listing every observable setting is easy to produce and hard to act on — the useful version tells you the three things worth doing first.
- Do you work with businesses across Berkshire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout South East, including Reading and the surrounding Berkshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Reading businesses do you usually work with?
- Work here usually has to satisfy someone else's security and integration standards, because clients sit inside larger enterprise supply chains. Beyond that we work across Technology, Telecommunications, Financial Services and Professional Services.
- Do you cover the areas around Reading?
- Yes — we work throughout South East, including Oxford, London, Milton Keynes, Southampton. Reading is an urban area of roughly 340,000+, and we take on work across the wider Berkshire region rather than the city boundary alone.
Talk to us about PPC Audit in Reading
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise