Marketing Analytics · Cardiff
Marketing Analytics in Cardiff
Measuring what marketing actually produces for Cardiff businesses. The hard part is not reporting — it is attribution, and the honest position is that no attribution model is correct. Each one distributes credit by a rule someone chose, and the useful skill is knowing which distortion each rule introduces.
Why this comes up
The problem
Every channel's own dashboard claims the same conversions. Add them up and you have more revenue attributed than the business actually earned, so the numbers cannot guide spend.
What you get
What we deliver
- Tracking that works after consent and browser restrictions, not in an ideal case
- One reporting view combining channels, rather than each platform marking its own work
- An attribution model chosen deliberately, with its known biases written down
- Cost and revenue joined, so channels are judged on return rather than volume
- Offline and phone conversions included where they matter to your sales process
- Incrementality testing where the spend justifies it, since that beats any model
Want this scoped for your business in Cardiff?
Thirty minutes, no charge, no sales script. You leave with a written summary of what marketing analytics would actually involve — whether or not you use us.
Working in Cardiff
Wales
Cardiff has a significant broadcast and media sector alongside a large public-sector presence, and Welsh-language provision is a genuine requirement on public-facing work here rather than a nice-to-have.
Public sector and broadcast work is common, and bilingual provision is usually a requirement rather than an option.
Sectors we work with in Cardiff
- Media & Broadcasting
- Financial Services
- Public Sector
- Higher Education
- Sport
What we work with
Technologies and platforms
- GA4
- Looker Studio
- BigQuery
- Google Ads
- Meta Ads
Who we work with
Industries we serve
- Ecommerce
- Professional services
- Education
- Hospitality
- Property
Why us
Why Cardiff businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Cardiff
Looking for the full picture? See our Marketing Analytics services, everything we do in Cardiff or browse everything we do.
Marketing Analytics in Cardiff — common questions
- Why do our channel numbers add up to more than actual sales?
- Because each platform claims any conversion it touched, so a customer who saw an ad and later searched is counted twice. Platform reporting is not designed to be summed — a single joined view is the only way to see real totals.
- Which attribution model should we use?
- The one whose bias you can live with. Last-click undervalues awareness; first-click undervalues closing. Neither is right, and the practical answer is to pick one, understand what it hides, and stay consistent rather than switching when results disappoint.
- Has tracking got worse?
- Yes, materially — consent requirements, browser restrictions on third-party cookies and shorter attribution windows all reduce what is observable. Modelled data fills part of the gap. Reporting that ignores this reports a shrinking fraction of reality as though it were complete.
- What is more reliable than attribution modelling?
- Holdout and geographic incrementality tests — turning spend off somewhere and measuring what actually changes. It is the closest thing to a real answer about whether a channel causes sales, and it costs less than a year of misallocated budget.
- Do you work with businesses across Cardiff?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout Wales, including Cardiff and the surrounding Cardiff area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Cardiff businesses do you usually work with?
- Public sector and broadcast work is common, and bilingual provision is usually a requirement rather than an option. Beyond that we work across Media & Broadcasting, Financial Services, Public Sector, Higher Education and Sport.
- Do you cover the areas around Cardiff?
- Yes — we work throughout Wales, including Bristol, Swansea. Cardiff is an urban area of roughly 490,000+, and we take on work across the wider Cardiff region rather than the city boundary alone.
Talk to us about Marketing Analytics in Cardiff
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise