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Ghost Setup · Edinburgh

Ghost Setup in Edinburgh

Setting up Ghost for Edinburgh publications, where the first decision is whether you run it. Self-hosting means owning a Node application, a database, file storage and the mail configuration behind every newsletter — all manageable, and a genuine operational responsibility that the hosted option removes entirely for a monthly fee.

Why this comes up

The problem

It was self-hosted to save money, and nobody owns the upgrades, the backups or the email deliverability configuration.

What you get

What we deliver

  • Self-hosted or hosted decided against the operational capacity you actually have
  • Mail configured properly, since newsletter delivery depends entirely on it
  • Sending domain authenticated before the first campaign rather than after
  • Payments connected and tiers configured if the publication charges
  • Backups covering the database and the content files together
  • Upgrade approach agreed, as the platform releases frequently

Want this scoped for your business in Edinburgh?

Thirty minutes, no charge, no sales script. You leave with a written summary of what ghost setup would actually involve — whether or not you use us.

Book a 30-minute call

Working in Edinburgh

Scotland

Edinburgh is a financial capital with a strong data science community, and the festival economy creates extreme seasonal load patterns that booking and ticketing systems here have to survive every August.

Financial services and data-led work, plus seasonal systems that have to absorb enormous August load without falling over.

Sectors we work with in Edinburgh

  • Financial Services
  • Technology
  • Tourism
  • Higher Education
  • Data Science

What we work with

Technologies and platforms

  • Ghost
  • Node.js
  • MySQL
  • Stripe

Who we work with

Industries we serve

  • Publishing
  • Media companies
  • Professional services
  • Education
  • Charities

Why us

Why Edinburgh businesses choose Asionis

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

How we work

  1. Step 1

    Free consultation

    A 30-minute call to understand the problem. You keep the written summary either way.

  2. Step 2

    Proposal

    Scope, timeline and a fixed price, in writing, before anything starts.

  3. Step 3

    Build

    Short cycles with regular check-ins, so you see progress rather than hear about it.

  4. Step 4

    Launch and support

    We handle the go-live and stay available afterwards.

Ghost Setup in Edinburgh — common questions

Is self-hosting worth it?
Where you have someone to run it, the saving is real. Where you do not, you are trading a predictable monthly cost for an unpredictable one — upgrades, backups, mail configuration and the occasional incident all have to sit with somebody rather than with nobody.
Why does mail configuration matter so much?
Because the newsletter is the product for most publications. Sending through a properly authenticated domain is what keeps messages out of spam folders, and a setup rushed at launch produces poor delivery that is then blamed on the content.
When should payments be connected?
Before you have subscribers, if paid tiers are planned. Retrofitting payments to an established free list is achievable and considerably more awkward than configuring it at the start with the tiers and pricing already decided.
What is easy to overlook in backups?
The content files. Images and uploads live on disk separately from the database, so a database-only backup restores a publication whose posts reference images that are no longer there — the same trap as any content management system with a file store.
Do you work with businesses across City of Edinburgh?
Yes. We are based in Leicester, United Kingdom and work with clients throughout Scotland, including Edinburgh and the surrounding City of Edinburgh area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
What kind of Edinburgh businesses do you usually work with?
Financial services and data-led work, plus seasonal systems that have to absorb enormous August load without falling over. Beyond that we work across Financial Services, Technology, Tourism, Higher Education and Data Science.
Do you cover the areas around Edinburgh?
Yes — we work throughout Scotland, including Glasgow. Edinburgh is an urban area of roughly 540,000+, and we take on work across the wider City of Edinburgh region rather than the city boundary alone.

Talk to us about Ghost Setup in Edinburgh

A 30-minute call with someone who would actually work on it. No sales script, no obligation.

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

Or reach us directly

07707 771599admin@asionis.com

Leicester, United Kingdom