Explainer Videos · Cambridge
Explainer Videos in Cambridge
Short videos explaining what a Cambridge business does for people who did not follow the written version. The whole value sits in the script — animation quality is what gets noticed and clarity is what works, and an expensively animated confusing explanation is still a confusing explanation.
Why this comes up
The problem
The product takes several minutes to explain and prospects arrive at the website without understanding it. Written attempts have not solved it and the sales team explains it individually every time.
What you get
What we deliver
- The explanation itself worked out before any visual decisions are made
- A script tested on someone who does not already understand the product
- Length kept to what holds attention, typically under ninety seconds
- Animation or live action chosen on suitability rather than preference
- Voiceover recorded properly, since poor narration undoes good animation
- Captions, because many viewers will watch this without sound
Want this scoped for your business in Cambridge?
Thirty minutes, no charge, no sales script. You leave with a written summary of what explainer videos would actually involve — whether or not you use us.
Working in Cambridge
East of England
Cambridge has the densest deep-tech and biotech cluster in the country, so briefs here are frequently technical from the first conversation and the interesting problems are rarely the obvious ones.
Deep-tech and biotech clients bring genuinely technical briefs, often involving data pipelines, instrumentation or research tooling.
Sectors we work with in Cambridge
- Technology
- Life Sciences
- Research
- Higher Education
- Biotech
What we work with
Technologies and platforms
- After Effects
- Illustrator
- Adobe Premiere Pro
- Figma
Who we work with
Industries we serve
- SaaS platforms
- Financial services
- Healthcare
- Education
- Professional services
Why us
Why Cambridge businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Cambridge
Looking for the full picture? See our Explainer Videos services, everything we do in Cambridge or browse everything we do.
Explainer Videos in Cambridge — common questions
- What determines whether it works?
- The script, almost entirely. If the explanation is clear, simple animation carries it; if it is muddled, no production value rescues it. Most of the useful work happens before anyone opens design software, which is not how these projects are usually scoped.
- How do we know the script is clear?
- Read it to someone who does not know the product and ask them to explain it back. It is a blunt test and it finds the assumed knowledge that everyone internal has stopped noticing — which is the single most common reason explainers fail to explain.
- Animation or live action?
- Animation for abstract concepts, processes and anything without a physical product to show. Live action where there are real people, places or products, and where authenticity matters more than clarity of concept. The choice should follow the subject.
- How long should it be?
- Under ninety seconds for most, and shorter is usually better. Retention falls steeply, so the essential point belongs in the first fifteen seconds rather than being built toward. If it genuinely cannot be explained in ninety seconds, that is worth examining.
- Do you work with businesses across Cambridgeshire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout East of England, including Cambridge and the surrounding Cambridgeshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Cambridge businesses do you usually work with?
- Deep-tech and biotech clients bring genuinely technical briefs, often involving data pipelines, instrumentation or research tooling. Beyond that we work across Technology, Life Sciences, Research, Higher Education and Biotech.
- Do you cover the areas around Cambridge?
- Yes — we work throughout East of England, including Norwich, Milton Keynes, London, Northampton. Cambridge is an urban area of roughly 150,000+, and we take on work across the wider Cambridgeshire region rather than the city boundary alone.
Talk to us about Explainer Videos in Cambridge
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise