Ecommerce Marketing · Edinburgh
Ecommerce Marketing in Edinburgh
Marketing an online shop for Edinburgh retailers, where the numbers are unusually unforgiving. Every channel is measurable against margin, and a campaign that looks successful on revenue can be losing money once returns, discounting and shipping are subtracted from it.
Why this comes up
The problem
Ecommerce marketing gets judged on return on ad spend, which ignores cost of goods, returns and shipping. Businesses scale campaigns that are quietly unprofitable per order.
What you get
What we deliver
- Contribution margin per product established, so decisions use profit rather than revenue
- Product feeds built and maintained for shopping campaigns and marketplaces
- Email flows connected to purchase behaviour — abandoned basket, replenishment, win-back
- Paid social and search allocated against measured cost per acquisition, not blended
- Returns rate factored into channel decisions, since some channels return far more
- Reporting on profit after all variable costs, not on return on ad spend alone
Want this scoped for your business in Edinburgh?
Thirty minutes, no charge, no sales script. You leave with a written summary of what ecommerce marketing would actually involve — whether or not you use us.
Working in Edinburgh
Scotland
Edinburgh is a financial capital with a strong data science community, and the festival economy creates extreme seasonal load patterns that booking and ticketing systems here have to survive every August.
Financial services and data-led work, plus seasonal systems that have to absorb enormous August load without falling over.
Sectors we work with in Edinburgh
- Financial Services
- Technology
- Tourism
- Higher Education
- Data Science
What we work with
Technologies and platforms
- Shopify
- Google Merchant Center
- Klaviyo
- Meta Ads
- GA4
Who we work with
Industries we serve
- Fashion and apparel
- Health and beauty
- Homeware
- Food and drink
- Sports and outdoor
Why us
Why Edinburgh businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Edinburgh
Looking for the full picture? See our Ecommerce Marketing services, everything we do in Edinburgh or browse everything we do.
Ecommerce Marketing in Edinburgh — common questions
- Our return on ad spend looks healthy. Why are we not profitable?
- Because it measures revenue against ad cost and nothing else. Once cost of goods, shipping, payment fees, discounting and returns come out, a campaign at 3x can be losing money. Contribution margin is the figure worth optimising against.
- Which channel should we start with?
- Usually email and shopping campaigns, because both capture existing demand cheaply. Paid social creates demand and costs more to learn on. Starting where intent already exists gets you profitable data faster.
- How much do returns actually matter?
- In apparel, enormously — return rates of a third are normal and they change which products and channels are worth pushing. A campaign selling high-return lines can be a loss disguised as growth.
- Do we need to be on marketplaces?
- It depends whether you value volume or margin and customer ownership. Marketplaces bring reach and take commission plus the customer relationship. Plenty of brands do both deliberately, with different products on each.
- Do you work with businesses across City of Edinburgh?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout Scotland, including Edinburgh and the surrounding City of Edinburgh area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Edinburgh businesses do you usually work with?
- Financial services and data-led work, plus seasonal systems that have to absorb enormous August load without falling over. Beyond that we work across Financial Services, Technology, Tourism, Higher Education and Data Science.
- Do you cover the areas around Edinburgh?
- Yes — we work throughout Scotland, including Glasgow. Edinburgh is an urban area of roughly 540,000+, and we take on work across the wider City of Edinburgh region rather than the city boundary alone.
Talk to us about Ecommerce Marketing in Edinburgh
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise