Ecommerce Audit · Lichfield
Ecommerce Audit in Lichfield
An ecommerce audit for Lichfield retailers that follows the money rather than the traffic. Revenue per product is easy to see; what almost nobody has calculated is what remains after the discount code, the shipping subsidy and the twenty per cent of that line that comes back — and some best sellers are losing money.
Why this comes up
The problem
The top ten products by revenue are known, and nobody can say which of them are profitable after returns and delivery.
What you get
What we deliver
- Contribution calculated per product after discounts, shipping and return rates
- Return rates examined by line, since a few items usually drive most of them
- Discount usage analysed, including codes that leaked and never expired
- Shipping thresholds tested against average order value and actual carrier cost
- Product data quality checked, because feeds and search both depend on it
- Stock behaviour reviewed — oversells, unavailable bestsellers and dead inventory
Want this scoped for your business in Lichfield?
Thirty minutes, no charge, no sales script. You leave with a written summary of what ecommerce audit would actually involve — whether or not you use us.
Working in Lichfield
West Midlands
Lichfield is a small cathedral city within commuting distance of Birmingham, so many businesses here are small professional practices serving a wider West Midlands client base rather than the local population.
Small professional practice systems — booking, invoicing and client portals for firms with a regional rather than local client list.
Sectors we work with in Lichfield
- Retail
- Tourism & Heritage
- Professional Services
- Logistics
- Construction
What we work with
Technologies and platforms
- Shopify
- WooCommerce
- Google Merchant Centre
- Looker Studio
Who we work with
Industries we serve
- Ecommerce brands
- Multi-channel retail
- Fashion
- Homeware
- Food and drink
Why us
Why Lichfield businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Lichfield
Looking for the full picture? See our Ecommerce Audit services, everything we do in Lichfield or browse everything we do.
Ecommerce Audit in Lichfield — common questions
- Why work at product level?
- Because averages hide the problem. A category can look healthy while two lines inside it are sold at a loss after returns and free delivery, and those lines are frequently the ones being promoted hardest because they appear to sell well.
- How much do returns distort things?
- In some categories, entirely. Where a third of an item comes back, and each return costs carriage both ways plus handling and sometimes an unsellable product, the margin calculated at the point of sale bears no relation to what the line actually earns.
- What turns up with discount codes?
- Codes that were never switched off, stacking that was not intended, and a proportion of orders where somebody would have bought anyway. The last of those is the largest and the hardest to accept, because it looks like performance in every report.
- Is free delivery worth it?
- It depends on where the threshold sits relative to your basket. Set just above the average order value it raises baskets and pays for itself; set below it, you are subsidising orders that were already coming — and the arithmetic is specific enough to your carrier rates that a general answer is worthless.
- Do you work with businesses across Staffordshire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout West Midlands, including Lichfield and the surrounding Staffordshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Lichfield businesses do you usually work with?
- Small professional practice systems — booking, invoicing and client portals for firms with a regional rather than local client list. Beyond that we work across Retail, Tourism & Heritage, Professional Services, Logistics and Construction.
- Do you cover the areas around Lichfield?
- Yes — we work throughout West Midlands, including Birmingham, Stoke-on-Trent, Wolverhampton. Lichfield is an urban area of roughly 35,000+, and we take on work across the wider Staffordshire region rather than the city boundary alone.
Talk to us about Ecommerce Audit in Lichfield
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise