Digital PR · Durham
Digital PR in Durham
Earning coverage and links for a Durham business by giving journalists something genuinely worth writing about. It is the only link building method that scales without breaching Google's guidelines, because the links are a by-product of coverage rather than the thing being bought.
Why this comes up
The problem
Businesses send press releases about their own news to journalists who have no reason to care. Nothing gets published, and the conclusion drawn is that PR does not work rather than that the story did not exist.
What you get
What we deliver
- Story angles built from data, research or expertise rather than company announcements
- Original data gathered where you have access to something nobody else does
- Journalist targeting by beat and recent output, not a purchased media list
- Pitches written individually, since a mass send marks you as a mass sender
- Reactive commentary set up, so you can respond quickly when your subject is in the news
- Reporting on coverage, links earned and referring domain quality
Want this scoped for your business in Durham?
Thirty minutes, no charge, no sales script. You leave with a written summary of what digital pr would actually involve — whether or not you use us.
Working in Durham
North East
Durham's economy is dominated by its university and cathedral, so the commercial base is small and much of the local demand comes from spinouts and suppliers attached to the institutions rather than from independent industry.
Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones.
Sectors we work with in Durham
- Higher Education
- Tourism & Heritage
- Public Sector
- Retail
- Research
What we work with
Technologies and platforms
- Ahrefs
- Google Search Console
- Response Source
Who we work with
Industries we serve
- Financial services
- Healthcare
- Ecommerce
- Property
- Education
Why us
Why Durham businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Durham
Looking for the full picture? See our Digital PR services, everything we do in Durham or browse everything we do.
Digital PR in Durham — common questions
- Why does our press release get ignored?
- Because a new hire, an office move or a product update is news to you and not to a journalist's readers. Coverage requires something their audience wants — data, a genuine trend, or expertise on something already in the news.
- What makes a story journalists actually use?
- Original data is the most reliable route. A survey, an analysis of something you uniquely hold, or a freedom of information request produces a number nobody else has, and numbers get cited and linked.
- Is this the same as buying links?
- No, and the difference matters. Paid placements breach Google's guidelines and carry penalty risk. Coverage earned because a journalist chose to write about you is exactly what the guidelines are trying to reward.
- Can you guarantee coverage?
- No. Editors decide, and a campaign can be well executed and still land badly against the news cycle. What we can do is improve the odds substantially and tell you honestly when a story is not strong enough to pitch.
- Do you work with businesses across County Durham?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout North East, including Durham and the surrounding County Durham area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Durham businesses do you usually work with?
- Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones. Beyond that we work across Higher Education, Tourism & Heritage, Public Sector, Retail and Research.
- Do you cover the areas around Durham?
- Yes — we work throughout North East, including Newcastle, Sunderland, York. Durham is an urban area of roughly 70,000+, and we take on work across the wider County Durham region rather than the city boundary alone.
Talk to us about Digital PR in Durham
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise