Contentful to Sanity Migration · Loughborough
Contentful to Sanity Migration in Loughborough
Moving Loughborough organisations from Contentful to Sanity, where the body content is what needs work. The two platforms represent rich text as different structures — with embedded entries, links and marks arranged their own way — so article bodies have to be transformed rather than transferred, and that transformation is the migration.
Why this comes up
The problem
Rich text exported from Contentful arrives as a structure Sanity cannot interpret.
What you get
What we deliver
- Rich text converted between the two document structures, not copied across
- Embedded entries and assets within body content preserved through the conversion
- References between documents remapped, since identifiers change
- Content model translated to Sanity's schema definitions in code
- Assets migrated with their metadata rather than only their files
- Conversion verified on real content, because the difficult cases are in the archive
Want this scoped for your business in Loughborough?
Thirty minutes, no charge, no sales script. You leave with a written summary of what contentful to sanity migration would actually involve — whether or not you use us.
Working in Loughborough
East Midlands
Loughborough punches well above its size on research and sports technology, and spin-outs from the university are a recurring source of work that starts as a prototype and needs to become a product.
University spin-outs and sports technology firms make up much of the work, usually turning a working prototype into something robust enough for customers.
Sectors we work with in Loughborough
- Sports Technology
- Higher Education
- Engineering
- Research & Development
What we work with
Technologies and platforms
- Sanity
- Contentful
- Portable Text
- TypeScript
Who we work with
Industries we serve
- Media companies
- SaaS businesses
- Retail
- Professional services
- Technology companies
Why us
Why Loughborough businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Loughborough
Looking for the full picture? See our Contentful to Sanity Migration services, everything we do in Loughborough or browse everything we do.
Contentful to Sanity Migration in Loughborough — common questions
- Why can rich text not simply be moved?
- Because the platforms model it differently. Both represent formatted content as structured data rather than markup, but the shapes disagree — so a converter has to be written and, more importantly, checked against the varied content that has accumulated over years.
- What happens to embedded entries?
- They need handling explicitly. Content with an embedded product card, callout or related article inside the body is the part conversions break on, and a migration tested only against plain paragraphs will appear to work until an editor opens something real.
- Do references survive?
- Only if remapped. Documents referencing each other by identifier need those identifiers translating as part of the migration, and a run that imports documents before their targets exist produces references pointing at nothing.
- How should the conversion be verified?
- Against the oldest and strangest content you have. Recent articles follow current conventions and convert cleanly, whereas the archive contains formatting decisions nobody remembers making — and those are exactly the pages that will be noticed if they arrive broken.
- Do you work with businesses across Leicestershire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout East Midlands, including Loughborough and the surrounding Leicestershire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Loughborough businesses do you usually work with?
- University spin-outs and sports technology firms make up much of the work, usually turning a working prototype into something robust enough for customers. Beyond that we work across Sports Technology, Higher Education, Engineering and Research & Development.
- Do you cover the areas around Loughborough?
- Yes — we work throughout East Midlands, including Leicester, Nottingham, Derby. Loughborough is an urban area of roughly 60,000+, and we take on work across the wider Leicestershire region rather than the city boundary alone.
Talk to us about Contentful to Sanity Migration in Loughborough
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise