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Contentful to Sanity Migration · Derby

Contentful to Sanity Migration in Derby

Moving Derby organisations from Contentful to Sanity, where the body content is what needs work. The two platforms represent rich text as different structures — with embedded entries, links and marks arranged their own way — so article bodies have to be transformed rather than transferred, and that transformation is the migration.

Why this comes up

The problem

Rich text exported from Contentful arrives as a structure Sanity cannot interpret.

What you get

What we deliver

  • Rich text converted between the two document structures, not copied across
  • Embedded entries and assets within body content preserved through the conversion
  • References between documents remapped, since identifiers change
  • Content model translated to Sanity's schema definitions in code
  • Assets migrated with their metadata rather than only their files
  • Conversion verified on real content, because the difficult cases are in the archive

Want this scoped for your business in Derby?

Thirty minutes, no charge, no sales script. You leave with a written summary of what contentful to sanity migration would actually involve — whether or not you use us.

Book a 30-minute call

Working in Derby

East Midlands

Derby is an engineering city — aerospace, rail and automotive supply chains — so the work here skews toward integration with existing plant systems, quality and compliance workflows, and reporting that has to stand up to audit.

Most work here involves connecting shop-floor and plant systems to reporting the rest of the business can actually read, plus quality and compliance workflows that have to survive an audit.

Sectors we work with in Derby

  • Advanced Manufacturing
  • Aerospace
  • Rail Engineering
  • Automotive
  • Logistics

What we work with

Technologies and platforms

  • Sanity
  • Contentful
  • Portable Text
  • TypeScript

Who we work with

Industries we serve

  • Media companies
  • SaaS businesses
  • Retail
  • Professional services
  • Technology companies

Why us

Why Derby businesses choose Asionis

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

How we work

  1. Step 1

    Free consultation

    A 30-minute call to understand the problem. You keep the written summary either way.

  2. Step 2

    Proposal

    Scope, timeline and a fixed price, in writing, before anything starts.

  3. Step 3

    Build

    Short cycles with regular check-ins, so you see progress rather than hear about it.

  4. Step 4

    Launch and support

    We handle the go-live and stay available afterwards.

Contentful to Sanity Migration in Derby — common questions

Why can rich text not simply be moved?
Because the platforms model it differently. Both represent formatted content as structured data rather than markup, but the shapes disagree — so a converter has to be written and, more importantly, checked against the varied content that has accumulated over years.
What happens to embedded entries?
They need handling explicitly. Content with an embedded product card, callout or related article inside the body is the part conversions break on, and a migration tested only against plain paragraphs will appear to work until an editor opens something real.
Do references survive?
Only if remapped. Documents referencing each other by identifier need those identifiers translating as part of the migration, and a run that imports documents before their targets exist produces references pointing at nothing.
How should the conversion be verified?
Against the oldest and strangest content you have. Recent articles follow current conventions and convert cleanly, whereas the archive contains formatting decisions nobody remembers making — and those are exactly the pages that will be noticed if they arrive broken.
Do you work with businesses across Derbyshire?
Yes. We are based in Leicester, United Kingdom and work with clients throughout East Midlands, including Derby and the surrounding Derbyshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
What kind of Derby businesses do you usually work with?
Most work here involves connecting shop-floor and plant systems to reporting the rest of the business can actually read, plus quality and compliance workflows that have to survive an audit. Beyond that we work across Advanced Manufacturing, Aerospace, Rail Engineering, Automotive and Logistics.
Do you cover the areas around Derby?
Yes — we work throughout East Midlands, including Nottingham, Leicester, Loughborough, Birmingham. Derby is an urban area of roughly 260,000+, and we take on work across the wider Derbyshire region rather than the city boundary alone.

Talk to us about Contentful to Sanity Migration in Derby

A 30-minute call with someone who would actually work on it. No sales script, no obligation.

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

Or reach us directly

07707 771599admin@asionis.com

Leicester, United Kingdom