Content Audit · Durham
Content Audit in Durham
A content audit for Durham organisations where the most valuable output is the delete list. Sites accumulate hundreds of pages written for reasons nobody remembers, and the ones earning nothing are not neutral — they compete with your good pages, dilute the site and take effort to maintain.
Why this comes up
The problem
There are four hundred pages, eleven of them bring in anything, and nobody has ever removed one.
What you get
What we deliver
- A full inventory with traffic, conversions and last-updated date against every page
- A decision per page — keep, update, merge or remove — with the reasoning recorded
- Overlapping pages identified where several compete for the same subject
- Factually outdated content found, since this quietly damages credibility
- Redirects planned for anything removed that holds links or history
- An update schedule for the pages that genuinely earn their place
Want this scoped for your business in Durham?
Thirty minutes, no charge, no sales script. You leave with a written summary of what content audit would actually involve — whether or not you use us.
Working in Durham
North East
Durham's economy is dominated by its university and cathedral, so the commercial base is small and much of the local demand comes from spinouts and suppliers attached to the institutions rather than from independent industry.
Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones.
Sectors we work with in Durham
- Higher Education
- Tourism & Heritage
- Public Sector
- Retail
- Research
What we work with
Technologies and platforms
- Screaming Frog
- Google Search Console
- Google Analytics 4
- Ahrefs
Who we work with
Industries we serve
- Professional services
- Ecommerce
- SaaS businesses
- Higher education
- Publishers
Why us
Why Durham businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Durham
Looking for the full picture? See our Content Audit services, everything we do in Durham or browse everything we do.
Content Audit in Durham — common questions
- Why is removing pages beneficial?
- Because attention and authority are finite. Several thin pages on a subject compete with one another and none of them ranks, whereas consolidating into a single thorough page concentrates the value — and a smaller, current site is also considerably cheaper to maintain honestly.
- Does anything get lost by deleting?
- Only if redirects are handled carelessly. A page with inbound links or accumulated history should be redirected to the closest genuine equivalent rather than to the homepage, which search engines treat as a soft removal and users experience as being dumped.
- How do you decide what to merge?
- By what a reader would expect to find in one place. Three articles covering aspects of the same question serve nobody, and combining them into one comprehensive page usually outperforms the sum of the originals within a couple of months.
- What about pages with no traffic that we still need?
- Keep them and stop measuring them the same way. Terms, policies, careers information and technical documentation exist to serve people already in a process, and judging them by search performance leads to deleting things the business genuinely needs — so the audit separates commercial pages from functional ones before any decision is made.
- Do you work with businesses across County Durham?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout North East, including Durham and the surrounding County Durham area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Durham businesses do you usually work with?
- Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones. Beyond that we work across Higher Education, Tourism & Heritage, Public Sector, Retail and Research.
- Do you cover the areas around Durham?
- Yes — we work throughout North East, including Newcastle, Sunderland, York. Durham is an urban area of roughly 70,000+, and we take on work across the wider County Durham region rather than the city boundary alone.
Talk to us about Content Audit in Durham
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise