Braze Migration · Loughborough
Braze Migration in Loughborough
Moving Loughborough organisations onto Braze or away from it. One consideration outranks the rest: push tokens are issued to a specific application and messaging provider, and a migration handled carelessly loses the ability to reach an installed base that took years and considerable spend to build.
Why this comes up
The problem
The engagement platform is changing, and the push audience, subscription states and message history all have to survive the move.
What you get
What we deliver
- Push token strategy established before any app release goes out
- Subscription and opt-out states migrated exactly, per channel
- User identifiers aligned so profiles match rather than duplicating
- Historical engagement exported, since platforms retain it on their own terms
- Campaigns and journeys rebuilt deliberately rather than replicated
- A parallel period with sending from one platform only to avoid duplicates
Want this scoped for your business in Loughborough?
Thirty minutes, no charge, no sales script. You leave with a written summary of what braze migration would actually involve — whether or not you use us.
Working in Loughborough
East Midlands
Loughborough punches well above its size on research and sports technology, and spin-outs from the university are a recurring source of work that starts as a prototype and needs to become a product.
University spin-outs and sports technology firms make up much of the work, usually turning a working prototype into something robust enough for customers.
Sectors we work with in Loughborough
- Sports Technology
- Higher Education
- Engineering
- Research & Development
What we work with
Technologies and platforms
- Braze
- Firebase
- Segment
- Python
Who we work with
Industries we serve
- Retail
- Financial services
- Media and publishing
- Travel
- Fitness and wellness
Why us
Why Loughborough businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Loughborough
Looking for the full picture? See our Braze Migration services, everything we do in Loughborough or browse everything we do.
Braze Migration in Loughborough — common questions
- What happens to our push audience?
- It depends entirely on how the SDK change is handled. Tokens are tied to the application and the provider configuration, and a poorly sequenced release can leave existing installations unreachable until each user opens the app again — which a meaningful share never will.
- Do opt-outs transfer?
- Only if migrated deliberately, and they must be. Someone who unsubscribed from marketing push or email needs to arrive in the new platform still unsubscribed. Importing an active user list without the suppression state re-enrols people who explicitly opted out.
- Can we send from both during transition?
- Only if carefully partitioned, and it is safer not to. Two platforms holding overlapping audiences send duplicate messages, which is the most visible possible symptom of a migration. Cutting over per channel or per segment is more controlled than running both broadly.
- What about historical engagement?
- Export it before you leave. Platforms retain message and engagement history on their own schedule and access ends with the contract, so anything you want for analysis needs extracting to your own warehouse while you still have the account.
- Do you work with businesses across Leicestershire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout East Midlands, including Loughborough and the surrounding Leicestershire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Loughborough businesses do you usually work with?
- University spin-outs and sports technology firms make up much of the work, usually turning a working prototype into something robust enough for customers. Beyond that we work across Sports Technology, Higher Education, Engineering and Research & Development.
- Do you cover the areas around Loughborough?
- Yes — we work throughout East Midlands, including Leicester, Nottingham, Derby. Loughborough is an urban area of roughly 60,000+, and we take on work across the wider Leicestershire region rather than the city boundary alone.
Talk to us about Braze Migration in Loughborough
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise