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Braze Migration · Birmingham

Braze Migration in Birmingham

Moving Birmingham organisations onto Braze or away from it. One consideration outranks the rest: push tokens are issued to a specific application and messaging provider, and a migration handled carelessly loses the ability to reach an installed base that took years and considerable spend to build.

Why this comes up

The problem

The engagement platform is changing, and the push audience, subscription states and message history all have to survive the move.

What you get

What we deliver

  • Push token strategy established before any app release goes out
  • Subscription and opt-out states migrated exactly, per channel
  • User identifiers aligned so profiles match rather than duplicating
  • Historical engagement exported, since platforms retain it on their own terms
  • Campaigns and journeys rebuilt deliberately rather than replicated
  • A parallel period with sending from one platform only to avoid duplicates

Want this scoped for your business in Birmingham?

Thirty minutes, no charge, no sales script. You leave with a written summary of what braze migration would actually involve — whether or not you use us.

Book a 30-minute call

Working in Birmingham

West Midlands

Birmingham is the UK's second city and its business base is broad rather than specialised, so projects here range from single-site hospitality systems to multi-region platforms for professional services firms.

Briefs range widely, but the recurring themes are multi-site operations needing one system instead of five, and professional services firms replacing spreadsheets with something auditable.

Sectors we work with in Birmingham

  • Professional Services
  • Manufacturing
  • Financial Services
  • Construction
  • Hospitality
  • Logistics

What we work with

Technologies and platforms

  • Braze
  • Firebase
  • Segment
  • Python

Who we work with

Industries we serve

  • Retail
  • Financial services
  • Media and publishing
  • Travel
  • Fitness and wellness

Why us

Why Birmingham businesses choose Asionis

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

How we work

  1. Step 1

    Free consultation

    A 30-minute call to understand the problem. You keep the written summary either way.

  2. Step 2

    Proposal

    Scope, timeline and a fixed price, in writing, before anything starts.

  3. Step 3

    Build

    Short cycles with regular check-ins, so you see progress rather than hear about it.

  4. Step 4

    Launch and support

    We handle the go-live and stay available afterwards.

Braze Migration in Birmingham — common questions

What happens to our push audience?
It depends entirely on how the SDK change is handled. Tokens are tied to the application and the provider configuration, and a poorly sequenced release can leave existing installations unreachable until each user opens the app again — which a meaningful share never will.
Do opt-outs transfer?
Only if migrated deliberately, and they must be. Someone who unsubscribed from marketing push or email needs to arrive in the new platform still unsubscribed. Importing an active user list without the suppression state re-enrols people who explicitly opted out.
Can we send from both during transition?
Only if carefully partitioned, and it is safer not to. Two platforms holding overlapping audiences send duplicate messages, which is the most visible possible symptom of a migration. Cutting over per channel or per segment is more controlled than running both broadly.
What about historical engagement?
Export it before you leave. Platforms retain message and engagement history on their own schedule and access ends with the contract, so anything you want for analysis needs extracting to your own warehouse while you still have the account.
Do you work with businesses across West Midlands?
Yes. We are based in Leicester, United Kingdom and work with clients throughout West Midlands, including Birmingham and the surrounding West Midlands area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
What kind of Birmingham businesses do you usually work with?
Briefs range widely, but the recurring themes are multi-site operations needing one system instead of five, and professional services firms replacing spreadsheets with something auditable. Beyond that we work across Professional Services, Manufacturing, Financial Services, Construction, Hospitality and Logistics.
Do you cover the areas around Birmingham?
Yes — we work throughout West Midlands, including Coventry, Wolverhampton, Derby, Leicester. Birmingham is an urban area of roughly 2,600,000+, and we take on work across the wider West Midlands region rather than the city boundary alone.

Talk to us about Braze Migration in Birmingham

A 30-minute call with someone who would actually work on it. No sales script, no obligation.

  • Projects typically launched within 4–8 weeks
  • No long-term contracts required
  • All team members UK-based
  • Dedicated account manager and development team
  • Transparent reporting with monthly performance metrics
  • Scalable from startup to enterprise

Or reach us directly

07707 771599admin@asionis.com

Leicester, United Kingdom