App Store SEO · Durham
App Store SEO in Durham
Improving how Durham organisations' apps are found in the stores, where the two platforms work differently enough that a single approach serves neither. One indexes a dedicated keyword field the user never sees; the other indexes the description everybody reads — so the same listing text cannot be correct in both places.
Why this comes up
The problem
The identical listing was published to both stores, so one wastes its keyword field and the other reads like a keyword list.
What you get
What we deliver
- Each store's listing written for how that store actually indexes
- The keyword field used properly where one exists, without wasting characters
- Icon and screenshots treated as the main conversion work, and tested
- The first lines written for the truncated view, since most people read no further
- Ratings prompts timed to a moment of success rather than at launch
- Reviews responded to, because recent responses affect both rating and installs
Want this scoped for your business in Durham?
Thirty minutes, no charge, no sales script. You leave with a written summary of what app store seo would actually involve — whether or not you use us.
Working in Durham
North East
Durham's economy is dominated by its university and cathedral, so the commercial base is small and much of the local demand comes from spinouts and suppliers attached to the institutions rather than from independent industry.
Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones.
Sectors we work with in Durham
- Higher Education
- Tourism & Heritage
- Public Sector
- Retail
- Research
What we work with
Technologies and platforms
- App Store Connect
- Google Play Console
- AppTweak
- Firebase
Who we work with
Industries we serve
- Consumer apps
- Fintech
- Retail
- Health and fitness
- Membership organisations
Why us
Why Durham businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Durham
Looking for the full picture? See our App Store SEO services, everything we do in Durham or browse everything we do.
App Store SEO in Durham — common questions
- How do the two stores differ?
- In what they index. One provides a hidden keyword field and largely ignores the description for search; the other draws terms from the visible description. Copying one listing to the other therefore either wastes the keyword field or produces a description written for machines.
- What matters more than keywords?
- The icon and the first two screenshots. Most decisions are made in the results list without opening the listing, so those elements do the majority of the work — and testing them changes install rates more than any wording adjustment.
- When should we ask for a rating?
- After something has gone well. A prompt on first launch interrupts somebody who has no opinion yet and frequently earns a poor score, whereas asking after a completed order, a finished session or a solved problem reaches people with a reason to be positive.
- Do review responses help?
- They do, in two ways. Replies can prompt a user to revise a rating after a fixed problem, and a listing showing recent developer responses reads as maintained — which matters to somebody deciding between two similar apps with similar scores.
- Do you work with businesses across County Durham?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout North East, including Durham and the surrounding County Durham area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Durham businesses do you usually work with?
- Research spinout software and visitor systems, usually on institutional procurement timelines rather than commercial ones. Beyond that we work across Higher Education, Tourism & Heritage, Public Sector, Retail and Research.
- Do you cover the areas around Durham?
- Yes — we work throughout North East, including Newcastle, Sunderland, York. Durham is an urban area of roughly 70,000+, and we take on work across the wider County Durham region rather than the city boundary alone.
Talk to us about App Store SEO in Durham
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise