Analytics Audit · Inverness
Analytics Audit in Inverness
An analytics audit for Inverness organisations, ending in a verdict on each number rather than a list of configuration notes. The useful output is knowing which figures can be taken to a board meeting, which are indicative, and which should not be quoted at all until something is fixed.
Why this comes up
The problem
Two tags are firing, conversions are counted twice on one path, and nobody knows which of the reported figures are safe to use.
What you get
What we deliver
- Tag implementation checked for duplication, misfires and events that never fire
- Conversions traced end to end and reconciled against the source of truth
- Consent behaviour verified, since refusal should visibly change what is collected
- Traffic sources examined for self-referrals, bots and misattributed campaigns
- Filters, exclusions and internal traffic reviewed for what they quietly remove
- A trust rating per metric, stating plainly which numbers can be relied on
Want this scoped for your business in Inverness?
Thirty minutes, no charge, no sales script. You leave with a written summary of what analytics audit would actually involve — whether or not you use us.
Working in Inverness
Scotland
Inverness is the commercial centre for the Highlands, an area larger than several English counties combined, so serving customers here means accepting genuine distance and patchy rural connectivity.
Tourism and distillery systems, and remote-capable setups for businesses operating across a very large rural area.
Sectors we work with in Inverness
- Tourism & Hospitality
- Renewable Energy
- Food & Drink
- Healthcare
- Public Sector
What we work with
Technologies and platforms
- Google Analytics 4
- Google Tag Manager
- BigQuery
- Looker Studio
Who we work with
Industries we serve
- Ecommerce
- Publishers
- SaaS businesses
- Lead generation
- Charities
Why us
Why Inverness businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Inverness
Looking for the full picture? See our Analytics Audit services, everything we do in Inverness or browse everything we do.
Analytics Audit in Inverness — common questions
- Why rate metrics rather than list issues?
- Because that is the question being asked. Nobody commissions this work to receive a configuration report — they want to know whether the conversion figure in the monthly pack is real, and answering that directly is more useful than thirty findings of varying importance.
- How do conversions get double counted?
- Usually through overlapping definitions. A purchase tracked both by a thank-you page view and by a purchase event, or a form counted on submission and on the confirmation, quietly inflates everything downstream — including the cost per acquisition the advertising budget is set by.
- What should be checked about consent?
- That refusing genuinely stops collection. Implementations frequently load tags before the choice is made or ignore it entirely, which is both a compliance problem and a data one, because the reported figures then include people who were never lawfully measured.
- What is usually the most surprising finding?
- How much traffic is not human. Bot activity, uptime monitors and internal staff can account for a substantial share of sessions on a modest site, and once excluded the numbers drop noticeably — which is uncomfortable to report and considerably better than continuing to plan around a figure that was never real.
- Do you work with businesses across Highland?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout Scotland, including Inverness and the surrounding Highland area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Inverness businesses do you usually work with?
- Tourism and distillery systems, and remote-capable setups for businesses operating across a very large rural area. Beyond that we work across Tourism & Hospitality, Renewable Energy, Food & Drink, Healthcare and Public Sector.
- Do you cover the areas around Inverness?
- Yes — we work throughout Scotland, including Aberdeen, Perth. Inverness is an urban area of roughly 70,000+, and we take on work across the wider Highland region rather than the city boundary alone.
Talk to us about Analytics Audit in Inverness
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise