A/B Testing · Derby
A/B Testing in Derby
Running experiments on Derby websites so decisions rest on evidence. The failures are rarely in the tooling and almost always in validity — traffic split unevenly, two experiments overlapping on the same page, or a result that reflects the novelty of a change rather than anything durable.
Why this comes up
The problem
Tests get run, winners get declared, and rolled-out changes never produce the improvement the test predicted.
What you get
What we deliver
- Randomisation verified, since uneven splits invalidate a test silently
- One change tested at a time, or a design that can separate the effects
- Duration set in advance and honoured, covering whole weeks of trading
- Overlapping experiments prevented, as they contaminate each other's results
- Results judged on practical difference, not only on statistical significance
- Outcomes recorded, including the losses, which most teams quietly discard
Want this scoped for your business in Derby?
Thirty minutes, no charge, no sales script. You leave with a written summary of what a/b testing would actually involve — whether or not you use us.
Working in Derby
East Midlands
Derby is an engineering city — aerospace, rail and automotive supply chains — so the work here skews toward integration with existing plant systems, quality and compliance workflows, and reporting that has to stand up to audit.
Most work here involves connecting shop-floor and plant systems to reporting the rest of the business can actually read, plus quality and compliance workflows that have to survive an audit.
Sectors we work with in Derby
- Advanced Manufacturing
- Aerospace
- Rail Engineering
- Automotive
- Logistics
What we work with
Technologies and platforms
- Google Analytics 4
- Optimizely
- PostHog
- Next.js
Who we work with
Industries we serve
- E-commerce
- Technology and SaaS
- Media and publishing
- Financial services
- Travel
Why us
Why Derby businesses choose Asionis
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise
How we work
- Step 1
Free consultation
A 30-minute call to understand the problem. You keep the written summary either way.
- Step 2
Proposal
Scope, timeline and a fixed price, in writing, before anything starts.
- Step 3
Build
Short cycles with regular check-ins, so you see progress rather than hear about it.
- Step 4
Launch and support
We handle the go-live and stay available afterwards.
Other services in Derby
Looking for the full picture? See our A/B Testing services, everything we do in Derby or browse everything we do.
A/B Testing in Derby — common questions
- Why do winning tests fail after rollout?
- Several reasons compound. Tests stopped early on a favourable result capture noise; novelty makes regular visitors react to change itself; and running many tests guarantees some appear to win by chance. Validated results survive rollout, and a great many reported wins are not validated.
- What is a sample ratio mismatch?
- When the traffic split does not match what you configured — sixty-forty on a fifty-fifty test, say. It indicates something is wrong with assignment or measurement, and any result from that test is untrustworthy regardless of how significant it looks. It is worth checking every time.
- Can we run several tests at once?
- On separate pages and separate journeys, yes. On the same page they interfere, and attributing an effect to either becomes guesswork. Organisations with high traffic can design for this properly; most should run one experiment at a time on any given flow.
- Should losses be recorded?
- Yes, and they are the more useful half. A tested idea that failed prevents it being proposed again next year, and patterns in what does not work teach more about your customers than a list of small wins. Most teams keep only the successes.
- Do you work with businesses across Derbyshire?
- Yes. We are based in Leicester, United Kingdom and work with clients throughout East Midlands, including Derby and the surrounding Derbyshire area. Most collaboration happens remotely, and we travel for kick-offs and key milestones.
- What kind of Derby businesses do you usually work with?
- Most work here involves connecting shop-floor and plant systems to reporting the rest of the business can actually read, plus quality and compliance workflows that have to survive an audit. Beyond that we work across Advanced Manufacturing, Aerospace, Rail Engineering, Automotive and Logistics.
- Do you cover the areas around Derby?
- Yes — we work throughout East Midlands, including Nottingham, Leicester, Loughborough, Birmingham. Derby is an urban area of roughly 260,000+, and we take on work across the wider Derbyshire region rather than the city boundary alone.
Talk to us about A/B Testing in Derby
A 30-minute call with someone who would actually work on it. No sales script, no obligation.
- Projects typically launched within 4–8 weeks
- No long-term contracts required
- All team members UK-based
- Dedicated account manager and development team
- Transparent reporting with monthly performance metrics
- Scalable from startup to enterprise